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Man Up Crusade

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Jeanie Donahue
Executive Director
Man Up Crusade

The Man Up Crusade program was launched in 2012 by Canyon County Idaho Sheriff, Kieran Donahue and his wife Jeanie. The Man Up Crusade brings “purple night” into professional rodeos and bull riding events where fans, cowboys and stock contractors wear purple in solidarity to bring awareness to the issue of domestic violence. Across the nation the purple ribbon has been adopted to show support for victims and advocates and to honor those who have lost their lives at the hands of someone they once loved. It is the goal of the Man Up Crusade to make the color purple recognized for domestic violence in a way the color pink is recognized for breast cancer. Through these partnerships the Man Up Crusade encourages fundraising efforts for local domestic violence shelters or advocacy groups and 100% of the funds raised at each event stays in that local community.

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