Logo Design & Brand Development Services

Saffire's professional creative team can help create something new or re-imagine your brand.

We've partnered with hundreds of events, venues and organizations nationwide to develop professional, creative logos and brands.

Here are just a few...

...and that's just a taste!

---

Professional Branding Services

Your organization needs a strong brand to support your vision and mission and help you stand out in the market. A professional logo is just the start of telling your brand story and positioning yourself as a trustworthy organization. Colors, fonts, photography, and competitive research all combine to build a strong visual identity that helps build your brand and your story—online, in print, on promotional items, and with partners in your community.

---

Collaborative Brand Development

Every phase of a logo design and branding project with Saffire is based on establishing a healthy partnership, so we can understand your own unique challenges and goals.

We start our process by researching and understanding your business needs and goals and exploring the market landscape to ensure a one-of-a-kind brand for you. We include you in our applied creative process, where you see iterations of possible logos or solutions, and we work together on the final project. Then, we can assist with developing extensive brand kits and guidelines to support your new look in every application and medium you'll ever need.

Our creative team has partnered with hundreds of organizations for more than two decades to solve problems just like yours. Our formally trained graphic artists specialize in brand development and logo design. It’s one of the main reasons our award-winning client websites stand apart in the industry as custom-branded digital experiences.

---

Saffire is Always Here to Support Your Brand

After we've finished a branding project, our team remains committed to your success while using it. New and different graphic needs come up all the time -- we get it. The same amazing support we are known for ensures you have a creative team you can rely on when the landscape changes, you need a tweak or an entirely new asset.

If you are looking for a trustworthy and reliable partner to help you design your logo or develop your brand, get in touch with Saffire today.

---

Logo & Branding Services

✓ Logo Design
✓ Logo Updates
✓ Brand Kit/Guidelines

✓ Event Theme Design
✓ Names, Taglines & Slogans
✓ Illustration

✓ Collateral Design
✓ Social Media Support
✓ Creative Concepting

---

Logo Design Case Studies

Fountain Hills, Arizona

The town of Fountain Hills, Arizona had been using Saffire for their website presence for years, and a new team with the city determined it was time for a brand refresh. As a town full of outdoor adventures, a famous town center fountain feature, and a need to move toward a younger demographic, the creative team at Saffire helped Fountain Hills re-design and re-imagine its brand to provide the city with a more flexible, dynamic, and modern approach.

---

Fayette County Fair, Texas

Just like so many county fairs across the country, Fayette County Fair wanted a brand refresh as they were about to come on board with Saffire's website and ticketing platform. With these exciting changes, the team at Fayette County was looking for a modern twist on their traditional star-based logo, but with more color and energy. Saffire's creative team was able to help them develop a more professional badge-style logo for use online, in print, and on promotional items. The new look helped give Fayette County the extra kick of energy they were so desperately looking for!

---

New Mexico State Fair

Saffire's creative team absolutely loves a creative challenge, especially when we are asked to step in and help nurture a solid, respected brand transition into a modern style. With New Mexico State Fair and Expo New Mexico coming on board to Saffire's website and ticketing platform, the team was in need of a visual brand separation between the fair and expo. Infusing the fresh new State Fair logo with echos of the southwest and the architectural adobe shapes and textile patterns resulted in one of our favorite brand refresh projects ever.

---

Oregon Fairs Association

Saffire is proud to partner with so many state and regional fair and festival associations across the country, and when we began work with the Oregon Fairs Association, we were chomping at the bit to help refresh the old blue brand seal logo with something that was more fitting to the work they do representing the state and county fairs of Oregon. The simple shift to a more sky blue paired with the lush grass green helps celebrate the natural beauty of the state, along with the obvious state shape and blue ribbon. The result is a much more aligned look with the mission of the organization.

---

Los Fresnos Rodeo, Texas

A challenge we are constantly facing, is in helping organizations with unscalable, difficult-to-reproduce logos find a new direction that celebrates the heritage of their previous logo or brand, but provides them with a modern, professional and fully scalable piece of art to use moving forward. This was the case with Los Fresnos Rodeo, where photographic elements were combined with a large amount of text to create a logo that was nearly impossible to use in any offline application. A new, simple, clean and easy-to-reproduce logo was necessary, and the resulting work gives Los Fresnos Rodeo a very flexible mark that is easy to scale and reproduce in any medium, while echoing the spirit of their old logo.

---

Cam-Plex, Wyoming

The Cam-Plex event facility in Campbell County, Wyoming was looking for a dynamic new, energetic approach to a visual mark to help promote the wide range of facilities they offer. The traditional font set, coupled with a dated "swoosh" wasn't providing them with the desired amount of energy, so the Saffire creative team explored architectural and structural elements of the complex, and modified a typographic treatment, adding a blue color pop to celebrate the dynamic nature of Cam-Plex. The restult is a clean, fresh look and approach that allows all other supporting brand materials to trend more modern without feeling weighed down by the old logo.

---

Utah State Fair

The Utah State Fair and Fairpark Event Center needed to consolidate their family of brands that also included the Rodeo and Arena on their grounds. Saffire's creative team was called upon to find ways to celebrate the State Fair logo's type, symbolism and look throughout the family of brands, and develop a cohesive set of marks celebrating each of the individual components of the brand, with the ability to stand alone and be recognized as part of the broader community. The result was a full suite of logos that all look consistent and stay true to the original brand look and feel.

---